As we discover that we can get a discount on food, hotels, rental cars and many other places by just sharing our information including our email address we soon come to realize that those same entities add us to their email campaigns. Even websites that we enjoy like to keep us up to date with sometimes daily emails.
I have always noticed that slowly I am getting more emails than I can keep up with and although I may have been excited about a product or idea at one time, I no longer want to see all of the daily emails in my inbox. In the past I would allow these emails to invade my life each day until I got to the point where I would just start unsubscribing to all of them.
My approach now is I need to do the same thing only under a daily basis. Each day I probably check my email twice. Once in the morning and once at the end of the day. Each time I find at least one or two things to unsubscribe. I feel less pressure when I am reading just a handful of emails that I need to read, rather than going through the task of going through emails and deleting 45 of them.